许燎源，1963年生于四川省仪陇县，1987年毕业于江西景德镇陶瓷学院美术设计系，我国著名的设计大师和艺术家，现任成都大学美术学院院长。对陶瓷艺术、雕塑、绘画、书法等诸多艺术门类均有涉猎，并颇有建树，是著名的意识流书画家和现代雕塑家。作为设计师，许燎源先生的成果众多，包含了包装设计、平面设计、建筑设计、家居设计等多个门类，目前是中国酒类外包装设计领域首屈一指的大师级设计师，其酒类外包装设计囊括了中国白酒行业几乎所有知名品牌，多款作品具有极高的知名度和美誉度，并成为了几所著名院校的经典教材案例。据不完全统计，他的设计作品创造的产值早已超过千亿元人民币。他的理论研究成果"白酒美学"、"新文物未来观"对中国包装设计艺术产生了深远的影响。大量经他设计包装的高档白酒和艺术作品被政界、商界、文化界知名人士广泛收藏，在一些重要的外事活动中，还经常作为国礼馈赠给外宾，故业内有"国礼大师"的美誉。

Xu Liaoyuan, born in Yilong County, Sichuan Province in 1963 and graduated from Jiangxi Jingdezhen Ceramic Institute, Department of Art and Design in 1987, is a famous design master and artist in China and now serves as Dean of the School of Fine Arts of Chengdu University. Mr. Xu dabbles in numerous areas of art including ceramics, sculpture, painting and calligraphy and has made great achievements. He is famous as a 'stream-of-consciousness' calligrapher and painter as well as a modern sculptor. As a designer, Mr. Xu Liaoyuan has a variety of design works, covering packaging design, graphic design, architectural design and home design etc.. At present, Mr. Xu is a master-level designer who is second to none in the Chinese liquor 'outer package' design field. His 'outer package' design covers almost all famous brands in the Chinese liquor industry and many works enjoy extremely high popularity and reputation and have become classic teaching models for several famous universities and colleges. According to incomplete statistics, output value created by his design works has exceeded 100 billion RMB (Yuan) and his theoretical research results 'liquor aesthetics' and 'new cultural relics, future view' have exerted a far-reaching influence on Chinese package design art. A large number of top-grade liquors with packages designed by Mr. Xu and the associated artworks are extensively collected by celebrities in political, business and cultural circles and presented to foreign guests as national gifts in some important foreign affairs activities, so Mr. Xu enjoys the fame of 'national gift master' in the industry.