PST Visual Studio(www.pusutang.com) is a professional wine package, brand strategy and package design workshop in China, which is established by Xu Liaoyuan. PST always based on the principle of original, new and international. The aesthetic of wine and theory of new relic art are through the whole creation exercises. PST brings huge influence and bright future to industry.

Xu Liaoyuan as the pioneer of Chinese modern package and the age of new brand inspiration, a rebellious thinker, he trust mass production cannot finish the final step of a creation. From 1993, Mr. Xu explores the way to mix traditional handmade technology with modern industry. In order to reject the industrial world which is without “soul”, Mr. Xu deviate from the classicism, release himself by harmony and  dhyana.

Living in the volatile times, facing the vulgarization of traditional culture and rising of xenophilia, Xu Liaoyuan is trying to focus on an inherent problem based on his own practice:” if art is far from life, how it exists?”. So he has the idea of “art into life”. In his eyes, real art is “delightfully interaction between creators and users”. And the design works are just reflect the communication among heart.

As subversive practice, Xu Liaoyuan pays attention on package art. He thinks narcissistic art cannot achieve life of art. Mr. Xu chooses package, especially wine package to be the media of art dream. His style is strange, singularity and diversity, and it also has the feature of futurism. You can get strong feelings of eastern culture and international view. His idea: Aesthetics of wine and New relic, has huge influence in design art area.

Xu liaoyuan wants broke the limitation of life and art, he has great passion about any activity about life. This is why he established PST Visual Studio which includes furniture, ceramic daily product, glass, metalware, etc., to show the idea of “art into life”.

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